In this Digital Marketing course, you will master the core concepts, coupled with various tools and technologies, in Digital Marketing. These concepts include SEO auditing, pay per click, web analytics, social media strategy and planning, mobile advertising, content creation and marketing, elements of email marketing, Digital Marketing strategy, etc.
What skills will you acquire in this Digital Marketing master’s program?
In this course, you will learn the following:
Digital businesses
Various tools and techniques for Digital Marketing
SEO and on-page optimization tips
End-to-end Google AdWords PPC campaigns
Google Analytics
Email and mobile marketing
Working with Google Webmaster
Basics of social media marketing
Content marketing and its strategies
Metrics to determine effective campaigns
Google reporting tools and evaluation techniques
Those who must register for this Master’s in Digital Marketing course are:
Digital Marketing specialists
Business Intelligence professionals
Sales and marketing professionals
Analytics professionals
Entrepreneurs
Project Managers
Marketing Managers
There are no specific prerequisites for taking up this Master’s in Digital Marketing course.
SEO
SEM – Paid Marketing
Google Analytics
Social Media Marketing
Mobile Marketing
Content Marketing
Conversion rate optimization
Hubspot e-mail Marketing
Programming Languages,Tools & Packages
Digital Marketing Course Modules
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Search Engine Landscape
What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, Technical SEO, How search Engines Work?, Evolution of Search Engines
SEO Audit
What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links
On-Page Optimization
What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
On Page Optimization Using WordPress Based Website – SEO Yoast
What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
Google Analytics and Google Webmaster
What is Web Analytics?, How Google Analytics works?, Why Google Analytics is needed for SEO Campaigns?, How to configure Google Analytics?, Google Analytics plugin configuration within WordPress, Checking Real-time Analytics, Looking at Geo (location) of overall audience., Users flow, Acquisition – All Traffic – Channels, Traffic achieved through organic search, In-Page Analytics.
What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Directory Submission, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links.
Black Hat SEO Techniques to Avoid
Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning
Online Reputation Management
What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content
Algorithms and Google Updates
What is Algorithm?, Why Google updates Algorithms?, Google Panda, Google Penguin, Google Hummingbird, Google Mobile Friendly Update, Google Top Heavy Update, Google EMD Update, Google Pirate Update, Google Pigeon Update
What SEO projects will you be working on?
Project Work:
Project: Off-Page Optimization – Link Building
Problem Statement: It includes benefits of link building, directory submission, social bookmarking, guest blogging, social media links, and so on.
Introduction to Google Analytics
Understanding about Google Analytics, the importance of Google Analytics (GA) in the overall digital analytics strategy, creating a business plan by deploying GA, how GA helps marketers and analysts to improve the performance of the business by measuring the various metrics, working with the GA dashboard, the various elements, the various Report types, the standard Reporting Views in GA, customizing Reporting Views, creating goals and GA administration.
Google Analytics and Google Webmaster Tools
Setting up of Google Analytics account, inserting the right code on website, data optimization using search query data, tracking the different elements in the overall digital marketing strategy through web master, tracking content performance, the various metrics like average time spent, bounce rate, number of visitors, SEO results tracking, the various tools in webmaster, tracking of social media metrics, various additional functions done via Google Analytics like tracking offline marketing, app tracking, segmentation of traffic, video interaction and phone call tracking.
Audit and Conversion Tracking
The various steps in auditing of Google Analytics, measuring bounce rte by traffic type, filtering account, tagging of URL, tracking of website conversion, micro and macro conversions, generating custom reports, interpreting results by unifying it, tracking traffic source.
Features of Google Analytics
Benefiting from the various features of Google Analytics, introduction to additional advanced options available in GA for configuring of various tracking options, creating multichannel funnels, integrating CRM functionalities, apps and mobile websites, real time analysis using Google Analytics.
E-Commerce and Tracking
Deploying of GA for ecommerce tracking, understanding the various advanced techniques for ecommerce scenarios, GA enhanced commerce, the schema of enhanced ecommerce, working with various data like action, product, impression and promotion data, site mapping, creating template, the difference between reporting and analysis, analyzing multi-channel traffic source, onsite merchandising, analyzing of shopping behaviour, creation of ecommerce reports.
Mobile App Analytics
Deploying of Google Analytics for tracking the performance of mobile apps, measuring of user behaviour, the various metrics for mobile apps screen tracking, tracking features for both Android and iOS, event tracking for mobile apps, complete tracking of ecommerce app on the mobile.
Google Tag Management
Introduction to Google Tag Manager, tracking various analytics, and marketing metrics using the Google Tag Manager, the important rules to follow, designing website tags and coming up with firing rules, improving the performance of Google Analytics, containers and structure accounts, providing user permissions, setting up containers, previewing containers and learning about the various container versions.
Google Analytics Setup - Effective Tips
The best practices for setting up of Google Analytics account, generating customized dashboards, custom alerts, in-page analytics, custom report filtering, option for table view, Pan session analysis, Recency and Frequency Reports, deploying GA for matched query types, the keyword position and day parts.
What Google Analytics projects you will be working on?
Project: Google Analytics Project
Problem Statement: It explains how to navigate to the different report available in Google Analytics.
Module 1 - Introduction to Social Media
1.1 Modern communication
1.2 Landscape of social media
1.3 Managing and monitoring reputation
1.4 Engagement of a customer
Module 2 - Social Media Planning and Strategy
2.1 Impact of social media on business goals
2.2 Integration of Social Media Marketing
2.3 Strategic business channels
2.4 Defining the target audience
2.5 Posting and promoting different types of content
Module 3 - Social Media Channel Management
3.1 Microblogging and social networking
3.2 Social media: Sharing images and videos
3.3 Other services
Module 4 - Tools for Social Media Management and Social Media Reports and Measures
4.1 Hootsuite
4.2 Link shorteners
4.3 Social Studio
4.4 Buffer
4.5 Social analytics tools
4.6 Key performance indicators (KPIs)
Module 5 - Social Advertising
5.1 Key factors of social advertising
5.2 Advertising campaigns
Social Media Marketing Projects
Create Instagram Advertisements
You have to create, measure, run, and track various advertisements on Instagram by publishing your ads on the platform to generate leads. Further, you have to analyze these ads to know what works for your organization and what does not.
Social Media Marketing Optimization
Optimize Social Media Marketing tactics used in your company by refreshing and mixing up your strategies for various popular social media platforms, such as LinkedIn, Instagram, Facebook, etc.
Introduction to Search Engine Marketing
Importance of search engine marketing to get the visibility and customers on the internet, the benefits of online advertising compared to other forms of advertising, advertising on Google, Bing, Yahoo and other search engines, networks and websites.
Keyword Research
Introduction to keywords, choosing the right keywords based on the business angle and what customers search on search engine, the various types of keyword matches and the significance of each keyword match type.
Google AdWords
What is Google AdWords, how Google AdWords works, the various sections of AdWords and best practices defined by Google, Bidding Strategy (CPC), Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies.
Creating PPC ad campaigns
The Pay Per Click ad campaign, how PPC works, creating a new ad campaign, choosing the language, location and understanding the Google bidding process for PPC ads, various stages of ad campaigns, deploying split test in ads, AdGroups, Keywords, Ads, etc.
Getting the best out of Google ads
Introduction to various Google ad networks, Google Display network, advertising campaign types- Display, Search., Shopping and Video, comparison between Search and Display Campaign, deploying video ad campaigns, callout extensions and other special features of Google ads, understanding of how AdWords rank Ads?, Detailed description of AdWords Algorithm(Adrank), Quality score, Importance of Quality Score, CTR, Importance of CTR, Bids, Ad-extensions and its Types, Add Ad-extensions in Campaign, AdGroups Creation using tool.
Using metrics to analyze campaigns
Working with the various metrics in Google ad campaigns, monitoring the right metrics, taking the decisions based on the analytics, measuring the performance of ads, understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in website, Verifying Conversion statistics
Optimizing the PPC ads
In-depth understanding what works in PPC ad campaigns, daily budget for ads, starting and stopping of the campaigns, importance of ad groups, ad positioning, ad rank, ad action, quality score of ads, cost per click calculations, Keyword Planner Tool different types of keywords-broad, exact, phrase, synonym negative, advantages and disadvantages of keywords, Ads Creation, Ad metrics, Display URL, Destination URL, write an ad copy?, Good and bad examples of Ads, ways to increase CTR, Quality Score and how to increase it, Significance of Negative Keyword, Evaluate Campaign statistics, Conversion Report in Optimization, Keyword Optimization, Ways to reduce OPC, Analyze competitors Performance, Analyzing your competitors performance, Identify Fraud Clicks
Creating targeted ad campaigns
Various aspects of targeted ad campaign, targeted placement, targeting the audience, demographics, creating dynamic ads with data feeds, Google sponsored promotion, understanding the audience list and having the right targeted approach.
Display Ad Campaign Creation
Display Campaigns – All features and Mobile App, Increasing engagement through Remarketing, Comparison between Display and Search Campaign Settings, Performing campaign settings, Google Ad Scheduling, Google Ad Delivery, Placement of Ads, Creating various AdGroups, Using display planner tool, Finding relevant websites for ads placement, Creating text ads, Creating banner ads using tools, Uploading banner ads, Examples of good/bad banner ads display campaign.
Google AdWords Express
Introduction to Google AdWords Express, how it differs from Google AdWords, the various features and advantages of AdWords Express, ensuring minimal management, getting the right performance of ads.
Reporting in PPC
Extracting the right reports with Google AdWords, key performance indicators, reporting segments, dimension tab and other useful reports in Google AdWords.
Remarketing Techniques
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
Module 1 - Email Elements
1.1 Primary elements of an email
1.2 Email correspondence types
1.3 Email clients
1.4 Spam definition
Module 2 - Email Service Providers
2.1 What are email service providers (ESPs)?
2.2 Typical account features of ESPs
2.3 Developing a campaign
2.4 Reporting the features of ESPs
2.5 Legal responsibilities
Module 3 - Email Lists
3.1 Email list importance
3.2 Building subscriber lists
3.3 Techniques of creating lists
3.4 Disclosure of a subscriber
3.5 Subscribing and unsubscribing
3.6 Managing and maintaining a list
3.7 Optimizing the list with segmentation
Module 4 - Email Laws and Regulations
4.1 Privacy and ownership of data
4.2 California Consumer Privacy Act (CCPA)
4.3 GDPR
4.4 Laws and regulations on spam
4.5 How to prevent sending spam?
4.6 Reputation and deliverability of a sender
Module 5 - Measurements of an Email Campaign
5.1 Email funnel visualization: List quality and deliverability
5.2 Email funnel visualization: Conversion and engagement
5.3 Landing page essentials
Develop an Email Marketing Campaign
Build a personalized email for your company as part of the business marketing campaign with the help of Mailchimp. Also, build an interactive email that catches the attention of users and engages them.
Manage Email Lists
Use your Email Marketing and online marketing skills to engage and convert probate customers. Develop strategic Email Marketing lists to run targeted business campaigns.
Module 1 - Digital Marketing Strategy Overview and Creating Narratives
1.1 What is a Digital Marketing Strategy
1.2 Strategy obstacles
1.3 The integrated process
1.4 Building a narrative
1.5 Defining the objective
Module 2 - Needs of Customers
2.1 Positioning the needs of customers
2.2 Basic needs of customers
2.3 Customer experience
2.4 Describing the personas and segments of customers
Module 3 - Market Research
3.1 Categorizing keywords
3.2 Tools for keyword research
3.3 Researching on customers
3.4 Defining trends
3.5 Mapping the journey of a customer
Module 4 - Marketing Calendar
4.1 Mapping the demand for content
4.2 Building a visual organizer
4.3 Developing the content calendar
4.4 Assessing resources
4.5 Building videos and processes
4.6 Planning the correct channel mix
4.7 Content publishing
4.8 Engaging with multi-devices
4.9 Contextualization
Module 5 - Management and Measurement of Analytics
5.1 Analytics
5.2 Lifetime value of customers
5.3 Content drivers’ measurement
Digital Marketing Strategy Projects Covered
Creating Social Media Strategies
As a Digital Marketing Executive of an e-commerce company, you must create impressive marketing strategies to reach out to the targeted audience and generate leads.
Improving Customer Satisfaction
Being a professional in a Digital Marketing agency, you must come up with unique strategies that will improve the customer frequency and increase business productivity and efficiency.
What is Content Marketing, its objectives?
Different types of content marketing
Writing blogs and content and promote on different platforms
Create engaging videos and promote
What is Influencer Marketing
How to reach to influencers and engage them
GET AHEAD WITH DEEPNEURON DIGITAL MARKETING CERTIFICATE
Earn your Digital Marketing certificate
Our Digital Marketing is exhaustive and this certificate is proof that you have taken a big leap in mastering the domain.
Differentiate yourself with a Digital Marketing Certificate
The knowledge and Digital Marketing skills you've gained working on projects, simulations, case studies will set you ahead of the competition.
Share your achievement
Talk about it on Linkedin, Twitter, Facebook, boost your resume, or frame it - tell your friends and colleagues about it.
DeepNeuron Testimonials
-Anand Shyam,Data Scientist
"Am proud to be one of your students.I learnt Big data, Data Science and thoroughly enough.Here every session was great and very valuable. It was extremely useful and we... learnt data science concept more than what I expected."
-Y.Naidu,Project Manager
"The hands-on training sessions were very good.Your excellent explanation on statistics super....Great job with your ppts!.You have covered most of the algorithms which were never covered even by reputed institutions."
-Bhuvanesh,Senior Data Scientist
"The Training Which I Underwent From Sathya Who Is In This Industry For Long Is The Best....He Teaches Things Practically And How To Apply The Techniques Which Is Most Important , Its Worth Everything."
-Boobathy,Project Manager
"Done An Awesome Job. Am thoroughly Satisfied With The Training Provided By Sasken(A) Sathya....End of the day I felt like "I am data scientist".I recommend whoever would like to be a Big Data Analytics/ Data Scientist."
-Shiva Project Manager, CTS
I have never seen such an excellent faculty like Mr.sasken who is the best faculty . I feel very lucky and blessed to be a student ...of sasken , I would recommend anybody who has a passion..
-ThulasiDass,CSC ,Chennai
"without doubt that his (Sasken (a) Sathya) training is the best compared to others. The way he explains statistical concepts in the intuitive way is very good, so that a person without any statistics background can understand and remember the terminology very easily....The training covered all of my expectations and helping me in the process of changing my carrier from legacy based technical skill sets to emerging hot technical sill sets The content of the material, code’s(R, Python& SAS) and datasets he uses to explain various machine learning algorithms are the best compared other training institutes/trainers.
-Babu Lakshman -Cognizant
"The course is a combination of various data science concepts such as machine learning, visualization, data mining, programming, data munging. It gives hands on experience with statistical modelling techniques. The course has real world examples of how...analytics have been used to significantly improve business performance. Apart from machine learning the course introduces to map reduce, spark and Hadoop ecosystems, bias vs variance, learning curves, etc. The course gives a good understanding of R and also good introduction to Python and SAS."
-Vijay , HCL
"The training was very perfect, as the teaching approach was very clear and the pace is slow, The way the faculty explain each and every topics in detail with simples examples helped me to understand ...even the complex algorithms. The training material is really good and helpful."
FAQs
Why sign up for DeepNeuron Master’s in Digital Marketing course?
DeepNeuron offers one of the best master’s degrees in Digital Marketing. In this training program, you will become proficient in all the tools and technologies involved in the field of Digital Marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. DeepNeuron provides a 24-hour online assistance platform where you can get a resolution to all your queries.
We will also provide lifelong access to the training material for free. Throughout the course, you will work on several assignments and case studies that will provide you industry experience. Further, our placement team will guide you and help you apply for and land some of the best Digital Marketing jobs in the world today. We also offer you our Digital Marketing master’s certification upon your course completion.
Do you offer any practice tests in this Digital Marketing training program?
Yes. As part of our master’s program in Digital Marketing, we provide one practice test, which will help you be familiar with the questions that may be asked in the certification exams and the format of those questions.
Is it possible to switch from self-paced training to instructor-led training?
You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.
Does the job assistance program guarantee me a Job?
Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.
Does DeepNeuronffer job assistance?
DeepNeuron actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.
Can I request for a support session if I need to better understand the topics?
DeepNeuron offering the 24/7 query resolution, and you can raise a ticket with the dedicated support team at anytime. You can avail of the email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our trainers. You would be glad to know that you can contact DeepNeuron support even after the completion of the training. We also do not put a limit on the number of tickets you can raise for query resolution and doubt clearance.
*For which all courses will I get certificates from IBM?
Following are the list of courses for which you will get IBM certificates:
R Programming for Data Science
Python for Data Science
How do I earn the Master’s certificate?
Upon completion of the following minimum requirements, you will be eligible to receive the Data Scientist Master’s certificate that will testify to your skills as an expert in Data Science.
Course
Course completion certificate
Criteria
Data Science and Statistics Fundamentals
Required
85% of Online Self-paced completion
Data Science with R
Required
85% of Online Self-paced completion or attendance of 1 Live Virtual Classroom, and score above 75% in the course-end assessment, and successful evaluation in at least 1 project
Data Science with SAS
Required
85% of Online Self-paced completion or attendance of 1 Live Virtual Classroom, and score above 75% in the course-end assessment, and successful evaluation in at least 1 project
Data Science with Python
Required
85% of Online Self-paced completion or attendance of 1 Live Virtual Classroom, and score above 75% in course-end assessment and successful evaluation in at least 1 project
Machine Learning and Tableau
Required
85% of Online Self-paced completion or attendance of 1 Live Virtual Classroom, and successful evaluation in at least 1 project
Big Data Hadoop and Spark Developer
Required
85% of Online Self-paced completion or attendance of 1 Live Virtual Classroom, and score above 75% in the course-end assessment, and successful evaluation of at least 1 project
Capstone Project
Required
Attendance of 1 Live Virtual Classroom and successful completion of the capstone project
How do I enroll for the Data Scientist course?
You can enroll in this Data Science training on our website and make an online payment using any of the following options:
Visa Credit or Debit Card
MasterCard
American Express
Diner’s Club
PayPal
Once payment is received you will automatically receive a payment receipt and access information via email.
If I need to cancel my enrollment, can I get a refund?
Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, please read our Refund Policy.
I am not able to access the online Data Science courses. Who can help me?
Yes, we do offer a money-back guarantee for many of our training programs. Refer to our Refund Policy and submit refund requests via our Help and Support. portal.
Who are the instructors and how are they selected?
All of our highly qualified Data Science trainers are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain on our faculty.
What is Global Teaching Assistance?
Our teaching assistants are a dedicated team of subject matter experts here to help you get certified in your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.
What is covered under the 24/7 Support promise?
We offer 24/7 support through email, chat, and calls. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.
Does Data2 Bussiness Insights provide practice exams related to this Data Scientist course?
Yes, we offer the following Data Science associated practice tests –
